Investors are counting on new chief to turn footwear group’s crisis into an opportunity
Stock jumps 15% as signs group is managing to revive key business overshadows disappointing quarterly results
The $2.4bn takeover continues a trend of M&A as sportswear brand re-embraces retailers it spurned
Nike, Adidas and Puma shifted production to Vietnam for its cheap labour but will now be hit by 46% levy
Sportswear group issues weaker than expected revenue forecast in latest setback to turnaround effort
The celebrity alliance suggests a real vibe shift in the world of sportswear
Backers of new US-British film and TV company include Nike, RedBird Capital Partners and Liverpool FC owner Fenway
The group is one of the sector’s top performers partly because of its ability to learn from mistakes
Athletic footwear thrives as consumers seek wider choice of brands beyond the famous swoosh
US sportswear maker’s quarterly sales fell 10% in a reflection of its retail struggles
Elliott Hill must prepare for a marathon, not a sprint at the sports shoemaker
Plus, are football fans being priced out?
A popular insider has been recalled to try to make the world’s biggest sportswear maker cool again
Oregon-based company brings in retired executive Elliott Hill to turn around its performance
Even a glimmer of reflected glory is worth competing for
CT scans reveal the technology propelling record-breaking long-distance runners
Plus, women’s tennis and its lack of star appeal
The world’s largest sportswear maker is in crisis as its sneakers lose some of their cultural cachet
Plus, F1’s festival-powered future, England’s chances
Sportswear maker says it is taking aggressive action to reorganise inventory after weaker than expected quarter
Overreliance on retro brands, insufficient innovation and neglecting the athletics market have hampered the shoemaker
Chief executive says market could ‘overheat’ and suggests rival Nike overpaid in its German football sponsorship deal
Sales have recovered from the pandemic, but valuations are sluggish
Also in today’s newsletter: Taylor Swift’s place in football, golf’s changing of the guard, and more
CEO John Donahoe is trying to reposition sportswear giant as the market for running shoes undergoes big shifts
