British-American will lead efforts to revive fortunes of London-listed advertising agency
UK group warns of deteriorating trading conditions in second quarter
Circuits, cars and drivers are emblazoned with multiple brands. Is there still room for new entrants?
For TV network operators, the prognosis looks glum
Mother, VCCP and other creative partnerships retain a role in an industry transformed by technology
A behind-the-scenes look at the work of Rutherford Hall, critical communications strategist
Foray into financial services could include introducing credit or debit card, CEO Linda Yaccarino says
Brands are diluting or scrapping campaigns with social purpose as the movement against DEI intensifies
Samsung’s European marketing chief Benjamin Braun on emotional storytelling in the age of AI
US tech group reverses ‘no ads’ stance at world’s most popular messaging service
Chief executive Mark Read pushed to adopt artificial intelligence but is set to exit with the share price languishing
The odds are lengthening that a new boss could crunch the group down still further
Mark Read will step down from UK group after market capitalisation halved during his seven-year tenure
Marketing of unhealthy products to be barred before 9pm on TV but branded advertising using company names will be allowed
Justice department asks judge to force Alphabet to sell its ad exchange and publisher server tech after trial victory
New advertising campaigns urge shoppers to buy now, before the president’s levies raise prices
Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude
President Claudia Sheinbaum criticises spots in which Trump administration threatens to ‘hunt’ down ‘illegal’ migrants
The last bits of fellowship and ingenuity on the web are being swept away by a tide of so-called artificial intelligence
Chinese retailers’ retreat threatens Big Tech advertising revenues
More companies are reducing ad budgets than increasing them, trade body finds
French agency’s chief says clients are on a ‘wait and see’ attitude
Archie Norman says the government is regulating to ‘stop people talking about mince pies during the day’
Marketers want to avoid being seen as boycotting billionaire’s social media platform
U-turn highlights challenges facing corporation in moving away from licence fee model
