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The Business of Tennis

Tensions between the stars, tournaments and tour organisers are rising. Plus: Naomi Osaka on life off the court; how lower ranked players balance the books; and the fight for the next generation of fans

© Clive Mason/Getty Images

Tennis players battle status quo in off court power play
Tours, tournaments, players and investors are all fighting for a bigger slice of the pie
Naomi Osaka’s comeback exposes uneven playing field
The former world number one tennis player discusses motherhood, tennis and business
A $20,000 credit card bill and no avocado: life as the world’s 150th-ranked tennis player
For those outside the top 100, it can be tough to balance the books
Padel’s Hexagon Cup aims to turn players into fans
Star-backed tournament to back network of amateur leagues
Tennis recruits TikTok as it chases the next wave of fans
The sport has had mixed success in its efforts to appeal to Gen Z
Start-up tennis racket brands seek a bigger slice of the market
Furi, Diadem and Solinco are making bold bets in a sector long dominated by big names such as Wilson and Babolat

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